Our rock climbing friend Sam Goodman – who is a serial entrepreneur – had his book launch today at the Beijing Bookworm.
Sam came to China in 1995 not speaking a word of Chinese or knowing a soul in the entire country.
This book „Where East Eats West“ tells you how, through a hell lot of hard work , a healthy dose of perseverance and the sheer will to succeed Sam learned the language, started a company (the formerly cafe chain „Beijing Sammies„) and bootstrapped it to success within a few short years. In this book Sam shares all his painful mistakes, hard lessons learned and the get-ahead methods of doing business in China.
After his launch speech and reading some sections he also signed the book.
