Book Launch „Where East Eats West“

Our rock climbing friend Sam Goodman – who is a serial entrepreneur – had his book launch today at the Beijing Bookworm.

Sam Goodman Book Launch

Sam came to China in 1995 not speaking a word of Chinese or knowing a soul in the entire country.

Where East Eats West

This book „Where East Eats West“ tells you how, through a hell lot of hard work , a healthy dose of perseverance and the sheer will to succeed Sam learned the language, started a company (the formerly cafe chain „Beijing Sammies„) and bootstrapped it to success within a few short years. In this book Sam shares all his painful mistakes, hard lessons learned and the get-ahead methods of doing business in China.

After his launch speech and reading some sections he also signed the book.

Sam Goodman Book Signing

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